How to Get Soap Customers to Shift From ‘Maybe’ to ‘SOLD!

After some time analyzing your soap shop’s data, you may see many folks who look at your soaps then move on. In fact, there could circumstances where a person puts some craft soap in their online cart, but then abandons it. So what are the reasons why these people hesitate to buy?

It could be that you do offer a great deal, but it’s not good enough for them. Maybe they wanted to buy, but got distracted in the middle of their online shopping, never to return. Lastly, there could be some payment or technical issues that prevented them from making a purchase. Looking into these possibilities can help you find a solution and potentially get those “maybes” into profit. For more on this topic, please click here:: Reclaiming Non-Buyers After Your Launch
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Supplement Your Soap Sales with Samples

Whenever you go out to buy a car, you’re going to take it for a spin, right? A test-drive is necessary to see if the purchase is worth it and fulfills your needs. So with this in mind, it might be beneficial for you to send out samples of your soap to customers.

While it may seem wasteful, tossing in a small cube of a different soap along with your customer’s order can actually win them over. First, it provides a nice surprise bonus for the customer. It also allows the customer to touch, smell, and feel the soap to get the full experience. If they truly enjoy that small free experience, they’ll definitely buy the full she-bang afterward. For more on using samples to get sales, click here:: Using Higher Value Samples to Push Sales Higher
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Get Endorsements for Your Soap

As your online soap shop or craft shop gains traction over time, you may want to consider getting an endorsement for your craft products. Endorsements can help you gain more customers thanks to a known person or entity talking your product up to them. So what are some ways to obtain an endorsement?

It may sound too simple, but the solution is this: ask. You might get a hard “no” or no reply at all, but it doesn’t hurt to ask a person. In fact, many might be flattered that you thought of him or her to be the voice of your brand. It can be an intimidating step, but it’s surely one you’ll have to take. For more on obtaining endorsements for your craft shop, click here:: Advanced Tips for Getting Endorsements
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Use Tags and Titles to Talk Up Your Soap

It’s important to make a soap that people will love to purchase. However, if in order to draw in customers online, you’ll have to be able to have potential buyers come across you on Yahoo, Google, Bing, and other search engines. How can you do that?

First, look at your item and think about its appeal. What is it? Who is it for? What kind of material is it made out of? Is it for a particular season or holiday? Are there possible synonyms that could describe it? The answers to all of these questions can be potential key words for online searches. Implement them in your item’s title or description and you’ll gain more traction. For a full article on this subject, click here:: Brainstorming Keywords for Tags and Titles
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Tips to Make Your Soap Shop Tops

You’ve shown your friends and your family that you know how to make quality and original takes on soaps. You can make a quick batch and your neighbors keep coming back for more. In fact, you’ve even opened up your own online soap shop. Now’s the chance to turn this hobby into a full-time career, but you need to take things to the next level.

When you take photos of your soap, make sure they look amazing. The pics reflect your shop, so you’ll want to invest some time in getting your soap’s picture with the best light and angle. When dealing with customers, engage in a rapport. Send a follow-up email after they make a purchase, leave a handwritten thank-you note in packages, or toss in a freebie in order to get good word-of-mouth and repeat business. Lastly, be sure that you do whatever it takes to establish your brand whether it’s with a catchy name, an emblem, or something to distinguish your work from the rest of the pack. For more marketing tips, please click here:: Top 10 Marketing Tips from Full-Time Esty Sellers
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Glitter Crafts That Won’t Make You Gag

Glitter can be a fun addition to most crafts, but many people take it to the extreme. In fact, many crafty people hesitate to use glitter because it might be perceived as too tacky. However, there are some crafts that let the glitter run wild without it being embarrassing. Watches, mugs, candles, sunglasses, and other items can get a little bit more of a pop when glitter is applied. For a full list of suggestions and glitter how-to’s, click here:: 10 Glitter Crafts that Aren’t Cheesy