After some time analyzing your soap shop’s data, you may see many folks who look at your soaps then move on. In fact, there could circumstances where a person puts some craft soap in their online cart, but then abandons it. So what are the reasons why these people hesitate to buy?
It could be that you do offer a great deal, but it’s not good enough for them. Maybe they wanted to buy, but got distracted in the middle of their online shopping, never to return. Lastly, there could be some payment or technical issues that prevented them from making a purchase. Looking into these possibilities can help you find a solution and potentially get those “maybes” into profit. For more on this topic, please click here:: Reclaiming Non-Buyers After Your Launch
Patone announced that marsala was the “Color of the Year” so it’s time to embrace it with a kiss. You can make your own marsala dark red-wine colored lip tints at home and for sale at your craft shop. With some flavor oils and a nourish lip base, you can make your lips all the more becoming and kissable. Get the full recipe here:: Creamy Marsala Lip Tints
Whenever you go out to buy a car, you’re going to take it for a spin, right? A test-drive is necessary to see if the purchase is worth it and fulfills your needs. So with this in mind, it might be beneficial for you to send out samples of your soap to customers.
While it may seem wasteful, tossing in a small cube of a different soap along with your customer’s order can actually win them over. First, it provides a nice surprise bonus for the customer. It also allows the customer to touch, smell, and feel the soap to get the full experience. If they truly enjoy that small free experience, they’ll definitely buy the full she-bang afterward. For more on using samples to get sales, click here:: Using Higher Value Samples to Push Sales Higher
Soothe and smooth dry patches of skin with a moisturizing body balm with the rousing warmth of ginger. With a little bit of beeswax, some shea butter, carrot oil, and ginger essential oil, you can make your own body balm at home to treat yourself, your friends, or put it up for sale at your online soap shop. For a full recipe, click here:: Warming Ginger Carrot Body Balm
As your online soap shop or craft shop gains traction over time, you may want to consider getting an endorsement for your craft products. Endorsements can help you gain more customers thanks to a known person or entity talking your product up to them. So what are some ways to obtain an endorsement?
It may sound too simple, but the solution is this: ask. You might get a hard “no” or no reply at all, but it doesn’t hurt to ask a person. In fact, many might be flattered that you thought of him or her to be the voice of your brand. It can be an intimidating step, but it’s surely one you’ll have to take. For more on obtaining endorsements for your craft shop, click here:: Advanced Tips for Getting Endorsements
You can make some cold process soap that looks like icy blue sea glass and has a fresh ozone scent. Using some coconut oil, mango butter, palm and olive oil among other ingredients, you can make your own seaglass soap that will refresh the skin your friends and craft shop customers. For a full how-to, click here:: Shimmering Sea Glass Cold Process
It’s important to make a soap that people will love to purchase. However, if in order to draw in customers online, you’ll have to be able to have potential buyers come across you on Yahoo, Google, Bing, and other search engines. How can you do that?
First, look at your item and think about its appeal. What is it? Who is it for? What kind of material is it made out of? Is it for a particular season or holiday? Are there possible synonyms that could describe it? The answers to all of these questions can be potential key words for online searches. Implement them in your item’s title or description and you’ll gain more traction. For a full article on this subject, click here:: Brainstorming Keywords for Tags and Titles
You can make some effective and sweet smelling oil based scrubs at home! With some liquid oil, essential oil for fragrance, and vitamin E you can enjoy some oil-based scrubs for your bathroom or the bathrooms of your craft customers. Get a full tutorial here:: Oil-Based Scrubs
You’ve shown your friends and your family that you know how to make quality and original takes on soaps. You can make a quick batch and your neighbors keep coming back for more. In fact, you’ve even opened up your own online soap shop. Now’s the chance to turn this hobby into a full-time career, but you need to take things to the next level.
When you take photos of your soap, make sure they look amazing. The pics reflect your shop, so you’ll want to invest some time in getting your soap’s picture with the best light and angle. When dealing with customers, engage in a rapport. Send a follow-up email after they make a purchase, leave a handwritten thank-you note in packages, or toss in a freebie in order to get good word-of-mouth and repeat business. Lastly, be sure that you do whatever it takes to establish your brand whether it’s with a catchy name, an emblem, or something to distinguish your work from the rest of the pack. For more marketing tips, please click here:: Top 10 Marketing Tips from Full-Time Esty Sellers
Glitter can be a fun addition to most crafts, but many people take it to the extreme. In fact, many crafty people hesitate to use glitter because it might be perceived as too tacky. However, there are some crafts that let the glitter run wild without it being embarrassing. Watches, mugs, candles, sunglasses, and other items can get a little bit more of a pop when glitter is applied. For a full list of suggestions and glitter how-to’s, click here:: 10 Glitter Crafts that Aren’t Cheesy