Tips for Photographing Soap Products and Small Crafts

One of the most important elements in selling your handmade soap online is your photography. The pictures you post of your soap or craft product have to entice your buyers and appeal to them. What makes a quality photo of your craft soap?

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First, try to make sure you use the natural lighting to your advantage so that your soaps colors can pop without being too bright. Be sure that your soap is in focus so the customer can see every detail. Try different background structures and environments to compliment the look of your soap (example: a rustic soap would look good next to fall leaves). These little touches can add perceived value to your soap products. Get more photography tips here:: 6 Tips for Perfecting Small Product Photography

Crafty Out-of-the-Box Valentine’s Day Gifts

We are just a little over a week away before Valentine’s Day, so it’s time to figure out what to do for the sweetheart in your life. Nothing can express your care for a person like getting a great gift. What are some ideas for gifts aside from the run-of-the-mill boxed chocolates and flowers?

Maybe grab a DIY cheese kit for you and the foodie in your life to make together. A stained wooden phone case can provide rugged protection and care. You can even give your science-sweetie the solar system! Well, at least a ring depicting it. Get inspired with more Valentine’s Day ideas here:: 18 Out-of-the-Ordinary Valentine’s Day Gifts

Coming Clean About Soap Newsletters

When you’re running your online soap shop, it is important to get the word out using as many marketing outlets as you can find. The more people see you, the more people can see your soap. Facebook, Twitter, and other social media are must-haves, but is an email newsletter be a viable option for you?

Well, it depends. If you have valuable content to communicate with your customers along with great photos, you might want to consider a regular, weekly-to-monthly newsletter. However, if you don’t have much to say or don’t have time to commit to writing a unique newsletter, you may want to pass on it. Besides, there is a chance that your ideal customer might not even want a newsletter anyway. For more on newsletters, please click here::Is a Newsletter Right for You?