“Supply and demand” is the hallmark of any enterprise and craft soaps are no different. You may make a quality soap but your soap sales might be limited due to the price you are asking for them. How can you adjust your soap prices without sacrificing too much profit?
First, take a look at your price and ask yourself if you are charging a reasonable rate for your labor. Would you pay an employee that rate? If not, then changes might have to be made. You should also ask yourself if certain ingredients in some soaps can be replaced with cheaper substitutes without sacrificing the quality. That way each soap can be cheaper to make and thus cheaper to price. For more on how to readjust your soap prices while still making money, click here:: How to Adjust Your Prices While Maintaining a Profit