Category Archives: Craft & Soap Business

Tips to Make Your Soap Shop Tops

You’ve shown your friends and your family that you know how to make quality and original takes on soaps. You can make a quick batch and your neighbors keep coming back for more. In fact, you’ve even opened up your own online soap shop. Now’s the chance to turn this hobby into a full-time career, but you need to take things to the next level.

When you take photos of your soap, make sure they look amazing. The pics reflect your shop, so you’ll want to invest some time in getting your soap’s picture with the best light and angle. When dealing with customers, engage in a rapport. Send a follow-up email after they make a purchase, leave a handwritten thank-you note in packages, or toss in a freebie in order to get good word-of-mouth and repeat business. Lastly, be sure that you do whatever it takes to establish your brand whether it’s with a catchy name, an emblem, or something to distinguish your work from the rest of the pack. For more marketing tips, please click here:: Top 10 Marketing Tips from Full-Time Esty Sellers

Want Repeat Craft Shop Business? Sign Your Work!

Have you ever been complimented on a shirt you’ve worn, a scent they smell on you from a luxurious soap, or an art piece on your mantle? Usually the follow-up question after the compliment is “Where did you get that?” Well, what if you forgot and the shirt had no tag, the soap’s wrapper had no name on it, or the art piece wasn’t signed? You’d have no idea what to tell your friend.

So don’t let that be your shirt. Don’t let that be your soap. Don’t let that be your artwork. Too many craft and soap sellers don’t label their wares and it hurts them. Many miss out on so many word of mouth sales because they didn’t pack in a business card with the package they shipped, they didn’t sign their name somewhere discreet on the artwork, or they didn’t stitch a label with their brand name on their clothing. “Label” isn’t a bad word; it’s a good marketing strategy. For more on the importance of labels, click here:: Label Maker: Don’t Orphan Your Micro Brand

Give Craft Customers Another Option: Gift Certificates

Let’s say that your online craft or soap shop is doing well and word of mouth is spreading. Customers love your wares and want to send a gift to a friend or family member. However, you know that there are people in your life that are IMPOSSIBLE to shop for. That’s where gift certificates come into play.

Offering gift certificates for customers to buy at your online shop allows a great opportunity not only for a sale, but also allows the recipient to browse around your website to see all your wares rather than just receive the single gift from their friend or loved one. Just be sure that you offer an actual, tangible certificate and have methods in place to redeem balances if an item they use the certificate on is less than its worth. It’ll be a win-win for both the prospective buyer and your craft shop. For a full article on this topic, click here:: How to Offer Gift Certificates in Your Etsy Shop

Perfecting Policies for a Better Online Craft Shop

There are many important factors when setting up shop online. There is the obvious need of making sure you have quality craft products and soaps worth selling and have a stock of them. Marketing also needs attention. However, many budding craft shop owners neglect setting up a policy for their shop.

While it isn’t as fun as making soaps and shipping orders, a solid policy is necessary in order to protect yourself along with letting potential customers know what to expect when they place an order with you. Taking the time to write a simple and fair policy for sales and returns that are in line with local laws helps everyone involved. The sooner you do that, the sooner you’re protect, and the sooner you can get back to the fun business of running your shop. For a full article on this topic, click here:: Service Tips for Sellers: Creating Policies That Work

Selling Handmade Soap at Markets

One of the best ways for selling handmade soap is at local public markets or fairs. This article gives a ton of great advice for new soap businesses to help them achieve a successful, stress free booth! If you’re still new to fairs or markets, set up your booth at home so that you can estimate how much time you’ll need to set up, and also so you’ll know how to do it.

Once you’re there, check out the competition, and also bring someone with you for when you need to take a break to do that, or when you have to go to the bathroom. Another piece of advice is to dress for success; look presentable, but also invest in branding like an apron with your logo on it. Consider how you’ll accept payment, do you have a Square reader, or are you cash only?

Don’t forget that customer service is key, and that you can make a sale just by creating a relationship with the customer. Sell to the customer’s needs by asking them open ended questions instead of bombarding them with facts. See the rest of the article for more tips!

Read the full story here :: Selling Success at Fairs and Public Markets

How Use Twitter For Your Soap Business

Once you’ve got all of the products and knowledge to start your soap business, you’ll need to learn how to use social media to promote it. One of the many important social media sources is Twitter, especially for soap business owners looking to create an online presence. This tutorial teaches you how to set up and use a Twitter handle and why it’s an important business tool.

Read the full story here :: Bramble Business Series: How to Set Up & Use a Twitter Handle

Grab Those Last Minute Holiday Soap Shoppers!

Christmas is less than one week away, but it is still the prime time to get some last minute holiday sales before the end of the year. Many people have procrastinated and would love to purchase some of your soaps if the package can make it to their loved one in time. So what can you do?

You can consider expediting shipping orders for last-minute customers for an extra fee or offset the shipping fee if the customer purchases a certain number of your items. Be sure that you have the materials needed if you agree to either policy (Priority Mail boxes, tape, customs forms, etc.) and a nearby shipping station. You can turn into a lifesaver for procrastinators and win more business this way. For more information about last-minute shipping for shoppers, click here:: How to Lure (and Ship to) Last-Minute Holiday Shoppers

Product Pricing Guide for Soap Business Owners

Whether you’re making your own soaps and buying the raw ingredients or reselling wholesale soaps, you’ll want to know how to have accurate product pricing for your soap business. Are you considering your labor and overhead? Small costs are everywhere, even paper towels, so you need to be sure to account for everything.

In this guide, you’ll learn why if you don’t understand your product expenses and price your soaps accordingly, you’ll become very frustrated. You’ll learn how to determine your distribution model, which describes how you plan on selling your product. Then you’ll learn how to calculate the cost of goods, which is either the raw ingredients, materials, and labor, or the cost of pre-made soaps.

The final step requires a bit more math, but it explains how to determine your pricing strategy. Essentially you add the product cost of goods to the profit you are expecting to make and that’s how you get the price!

Read the full story here :: Guest Post: Pricing Your Products

Advice For New Soap Businesses

Starting new soap businesses can seem overwhelming at first, but creator of Bellabrice Body Care gives her advice on how to do it. She says that her advice to soapers just starting out is to take your time, and learn about the soap business before you start.

She said watching YouTube videos on how to make soap helps, and once you understand the safety precautions, it’s a fun and rewarding craft. You should also know the different types of soaps such as cold process soap, hot process soap, liquid soap, and melt and pour soap.

For inspiration, she turns to Facebook, Pinterest, and soapmaking blogs, and says her confidence was boosted by following the Soap Queen blog, Soap Queen YouTube, and the many projects made by Anne-Marie. Her goal as a soap maker is to make beautiful products, give back to the community, and run a successful company.

Read the full story here :: Turning Gifts into a Business

Turning Your Soap Hobby into a Business

Making the transition from soap being a hobby to soap being a business can seem a little bit intimidating, but these 5 tips can help you make it happen. You’ll first need to decide important questions like if you have time, where you’ll sell, how much business knowledge you have, will you need assistance, and do you have a vision for your brand?

Next, in order to turn your hobby into a business, you need a plan, passion, and a little patience, it won’t happen over night. To start planning, you’ll need to determine the cost of goods sold. That includes raw materials, labor, and overhead to actually produce the products. Next you’ll want to find your nice! That means determining what makes you stand out from the rest of the competition. Focus on one pinpoint, and develop it.

Then you’ll need to develop a strong brand identity that people can recognize. Use this for branding, packaging, marketing, etc. This will also be important to use when posting on social media. Social media is a crucial part of your soap business, and you should be posting on numbers platforms every day. Check out the tips in the tutorial to get you started!

Read the full story here :: 5 Tips to Take Soaping from Hobby to Business