So you have what you feel is a great product and your are looking to promote it. If you really want to be successful, finding the right arena to advertise can be a challenge. There are very specific steps one must take to get your perfect audience. First of all, find a niche that is unique and sought after that you can promote and be sure this is an area that can meet your financial needs. Not everyone wants what you have, so obviously you must find that pool of people that migrate toward products like yours. There isn’t a perfect market or product, but there is something for someone so go out there and find your buyers!
A target market isn’t just people that buy your products, they are people that you feel you know.
You will want to choose a market that you have something in common with to start with.
You will want to gauge what is popular then you can look to different market trends.
“A target market is a particular group of potential customers. It’s the people to whom you will market and sell your company’s products.”
When your boyfriend comes home after a long day and wants to get busy, you already know that you make him take a shower. When Carina first thought about starting her own soap biz, she wasn’t sure how to get started. She wanted to throw money down to get started but hesitated a bit. The class opened up a short time later and she jumped on it. It was a tough journey, but she was supported through the entire thing and has launched her own business.
She is making a new soap that is built specifically for sweaty people to ensure they get clean.
She was able to find the information that she needed to speak directly to her target market.
We asked her what she learned during the program and she said that a lot of information was summed really well.
“If you’re like most women, you make that stinky man hop in the shower before laying a finger on you.”
Creating swirled cold-process soaps can be intimidating, but with a little patience and knowledge, it’s a craft that is fully worth it. Swirling natural colors can involve many techniques, such as towers, hangers, skewers, pouring methods, and a heavy dose of creativity. You can use artificial colors, but natural colors, such as that of a carrot, tend to look better and more organic. You can achieve the colors through powders from root vegetables, activated charcoal, cocoa and coffee, and so much more.
Before trying to swirl soap with natural colors, you should be comfortable with cold-process soap making.
Natural soap colorants include annatto seeds, cocoa powder, spirulina, turmeric root, and more.
The key to success is slowing down trace, so avoid water-discounted recipes and saturated fats.
“Swirling cold-process soap with natural colors is a technique that not many soap makers do.”
If you want great stock photos for your business, you might need to spend a little money, you don’t want to use a stock photo that a lot of other businesses have used. It won’t cost as much as a professional photo shoot so it will be worth the money. Also keep in mind that you aren’t doing this for yourself, you are doing it for your business. You might fall in love with an image, but that doesn’t mean it is the best one.
The same copyright laws that protect your soapy photos from theft also protect all of those pics that pop up in Google’s image search.
Keep records of your downloads. If someone tries to hit you up for cash, claiming you stole a photo, you want proof that you did your due diligence. A screenshot of the download page is insurance.
Smart spending on stock photos will help you stand out from the crowd and save money over trying to DIY.
“Quality, on-brand images are a must. But, believe it or not, they don’t always have to be taken exclusively for your company. Stock photography websites can be great resources to pad your stash of marketing images.”
A lot of soap recipes require you to cut the soap cake into a vertical cut, but other types of soap are better cut horizontally. When you cut into a cake of soap horizontally, it keeps a better design if that is what you are going for. There are some examples of how to make this cut, and you don’t necessarily need a special tool to do this, you could just as easily use a knife to make the cut.
When you make soap in a loaf mold, you typically cut it vertically, into slices.
You’ve probably heard of the mantra swirl, Taiwan swirl, circling Taiwan swirl…all of these require a stacked cut.
I have a fancy cake cutter from Plowboyz Woodshop (I don’t see it listed at the moment). It has one long arm to slice up a cake soap. You could also use a log splitter type of cutter, or even just a
“Some designs, require a horizontal cut! I call this a stacked cut design. It is like the bars of soap are stacked on top of one another. The top of the loaf and the middle of the loaf are the surfaces of your bars.”
Neem and turmeric are very useful for skin as they have both anti ageing and anti inflammatory properties. These two oils/minerals can help with different types of skin issues such as dandruff and acne. Neem oil comes from the seed of the neem plant and is great with regards to moisturizing the skin. This soap gives you those properties that help with skin care as well as keeps your body clean. It is important to let the soap rest in a mold for at least 24 hours so it can harden.
Neem and turmeric both have anti ageing and anti inflammatory properties and are used to treat different skin issues.
Neem oil and turmeric are mixed in this soap recipe to protect your skin while also keeping your body clean.
When you finish this recipe, you will need the soap to stay in its mold for at least 24 hours so it can harden.
“Neem oil, which is derived from the seeds of the plant, is rich in vitamin E and acts as a good moisturizer for the skin.”
There are a lot of articles out there espousing the benefits of making your own soap. A lot are simple tutorials that can be done without digging too deep. However, a lot of us haven’t done this before and want a more in depth breakdown of how you can make soap yourself. Soap is made by mixing lye and oil. Lye is a pretty dangerous chemical but shouldn’t be scary as long as you follow all the steps.
You can’t make soap without lye, you cannot have one without the other, since they go hand in hand.
It can be dangerous to use lye, because it can clean drain pipes, but as long as you follow safety measures, you will be fine.
The purpose of the lye is just to eat up the oils that are in the soap to help make it more firm.
“Picking oils is the most fun part of creating a soap recipe. Each oil will bring its own property to the finished product.”
Making natural soap is much healthier than buying soap from the store. In addition to having a soap that is moisturizing, the Goat’s milk in this recipe is great for inflammation. Included with this recipe is honey and we will be using a mold. It’s only a few steps where we break down the soap into pieces and save half of the goat milk for later. The results is a very soft bar of soap that you will never want to be out of.
This soap is easy on the eyes, and it is great for your skin too, the ingredients are soothing and moisturizing.
Once you melt your soap base, you will want to add any color to that you want at this point.
After you pour it into the mold, you should allow it to completely cool before removing it.
“The whole OGT team raved about this soap, and we all think it would make a perfect gift!”
Both types of process, hot and cold, yield the same or similar results when it comes to making soap. The hot process gets it done a lot faster if you are in desperate need of soap, you can follow along with the hot process of making soap. The cold process of making soap involves the use of lye. Lye can be a dangerous chemical if precautions are not taken, but it’s impossible to make soap without it and it is perfectly safe as long as you are.
In cold process soap making, an alkali (lye) is mixed with a fat such as tallow, olive oil, or cocoa butter.
Use protective gear when working with lye and make sure children and pets aren’t around.
Essential oils, oatmeal and mica powders can be used to add fragrance, texture and color, respectively.
“No farmer’s market would be complete without the beautiful array of homemade soaps.”
There are some mistakes you can make when you start out making soap. The most common ones are people not being as safe as they need to by. Soaps are made with lye, a compound that can be dangerous if not used in the right way. If you wear the right safety gear and follow the instructions, you will have fewer chances of something detrimental happening. You also need to make sure you measure the ingredients properly.
If you follow the instructions carefully, you can make a great batch of soap on your first try.
If you don’t use safety equipment this is your first mistake, you need to protect yourself from the lye.
Another common mistake is measuring ingredients incorrectly, the accurate measurements are for a reason.
“If you can follow a recipe, you can make your very own soap.”