You want to add lotions to your list of products on your online soap shops, but there’s a snag. You want to create a lotion that will last longer than your competitors and lock-in moisture on the skin and keep it hydrated. How can you make that happen and get ahead of the game?

Take a look at your lotion recipe and see if you can add in a humectant like glycerin or sodium lactate while adding an occlusive ingredient in order to trap in the moisture. Some quality humectants include cocoa butter, allantoin, or dimethicone. For more suggestions on how to make your lotion more effective for longer periods of time, click here:: How to make a longer lasting lotion?