Marketing your soap shop is nearly as important as making the soap itself. Keeping up with email newsletters, tweeting, posting on Facebook, and other means to promote your soap can pile up. It doesn’t have to be stressful though.
First, each day give yourself some down time. It will help you reassess your needs and calm yourself to create a plan for yourself. Set some blocks of time aside for each of your social media and marketing so you can address them every day without becoming consumed by it. It will help you attack from all sides without exhausting you. For more on organizing your marketing, please click here:: Getting My Day Organized – Marketing Calendar