Pat Williams wrote this amazing book, Marketing Your Dreams, about the life and inspiration of Bill Veeck Before the current crop of marketing mavens there was the unlikely story of Bill Veeck. He was the managing director of three different major league baseball teams. He used his marketing ingenuity to draw attention to his product in creative and clever ways. Using his model of incongruity you may promote your own handmade products with similar success.
My favorite story is the drawing he had to give away Eskimo Pies. Instead of giving away 1000 pies to the first 1000 entrants to the park he would give away 1000 to one lucky ticket holder and watch the mayhem begin. What would they do with ice cream. They were presented their prize on the field and now had to figure out what to do with all of the boxes. Inevitably they would start giving the ice cream away before it all melted. What a memorable event for all those attending. Seth Godin might even call it remarkable. Make your soap business just as remarkable.
Great video by Curtis Stone about his take on what the three hardest issues for running a small urban farm. These are some of the same issues I have been harping about for several years. I believe that they are not particular to any small business by you will find they are common for most of us choosing the entrepreneurial path.
1. Marketing your small business
Spend 50% of your working day implementing your marketing strategy. You can out-source this but it is expensive for start-ups that are cash strapped. I recommend Dan Thies for long term sustainable solutions https://twitter.com/danthies?lang=en
We have been recommending to all of our soap re-sellers to give away soap samples for years now. I was reading an article about a baker/businessman from France who wanted to expand his cookie business into the US. One of his strategies was to give away over one million cookies as samples on the streets of NYC to create a buzz about his products. The launch was a huge success.
This got me thinking, how large an item would you give away to get free publicity for your cause or business endeavor. I Googled the specific term “free car” in quotes and got back over one million results. The idea of giving away valuable products to grow your business is a powerful part of any marketing strategy. Especially for an item like soap, where a tactile, visceral response can garner your business an immediate and then repeat customer.
Hey guys! We’re doing a new series of videos every morning talking about how to kick start your small business. General tips and tricks, product giveaways, and tools you can use to help grow your business. Watch the video for a more detailed explanation.
Stinson’s Carberry Soap Companyfounder Margot Stinson sells her soap at DesignNook. This wonderful consignment shop is an answer to the main problem facing all crafting start-ups. Where do I sell my crafts?
Spaces are divided into individual sales areas where you can rent a space for as little as $160.00 per month. Although this ideas being implemented in Toronto, the idea is solid and could be done in most towns. One way to keep costs down is to have artisans scheduled to mind the store at different times to eliminate the labor costs. A strong general manger will be needed to streamline procedures and adjudicate vendor disputes which are bound to arise. DesignNook is the brain child of Colleen Imrie and includes three different stores on the same block. More here:
After you have completed making your amazing soap creation, the immediate question becomes, where do I sell my products? There are the traditional online outlets, Etsy, Ebay, Amazon are outlets where many soap makers have had success over the years.
The number of sellers that directly compete with you is enormous.
One way to have success is to try different sales avenues than all of your competitors.
Local markets offer a way to get repeat customers with much less competition. Most markets open in the spring, so now is the time to start filling in application forms. I just found another online venue that is offering soap makers a great outlet Sell soap here.
How to price you wonderfully and carefully crafted handmade soap products. I was walking past a handmade soap display in an upscale grocer when I came across a neatly packaged bar of handmade soap that smelled amazing so I turned it over to check the price and was completely shocked by the price tag, $15.95 per bar. this is an alternative universe to any successful and sustainable soap market I am aware of.
In order to figure out the how much to charge for soap you must take into many factors including labor. You also must be able to work efficiencies into your production so your cost structure is alignment with ongoing market forces. By the way, this market is no longer in business. Here is a great article about how to figure out your costs.
I just found an article about the science of bath bombs. This is a sure sign that bath bombs are reaching the peak of popularity when a science publication does an article. about a bath and body product.
There are some great tips on bath bomb making and some experiments suggested. This resource is a keeper. Be sure and bookmark it for future reference. I have been advocating for years not using corn starch when making your bath bombs and this article suggests trying to make them bath ways, great idea.||Scientific article
Two everyday items that work as super affordable skin exfoliants are baking soda and sugar. The really nice thing about both(besides price) is that they can be bought just about anywhere.
That $16.00 sugar scrub that you bought at your local apothecary is 80% sugar which costs you pennies per lb.If you do a few experiments with oils you have in your pantry(coconut oil etc) you can find a combo that is perfect for your skin. Also you can adjust the sugar and or baking soda content to make best exfoliant level for your application depending if you want to take off a lot of surface skin or just want a a gentle scrub.|| One girls experience.
Why did it take LUSH so long to release their own black bath bomb? After all they are the inventors of the original bath bomb and were given a patent for doing so.
I believe the answer is the staining issue. Early reviews of their bath bombs saw one consistent issue. Customers complaining about staining of the bath tub. This was before black bath bombs where even considered. You may notice that many black bath bombs are actually grey in color as some manufacturers try to avoid the issue altogether.
If you make deep dark black bath bomb be sure and warn your customers of this problem. Most of them will purchase anyway. Super secret bath bomb ingredient for black, black bath bombs? Powdered bamboo charcoal combined with black dye. Super secret ingredient to alleviate most staining, polysorbate 80. Follow all of the manufacturers directions with your ingredients. Lush announcement here.