The busiest season in retail has begun and this is the perfect opportunity to market your soaps, your handmade clothing, art, and other crafts for the holiday rush. Making small changes to your usual selling strategy might help fill Santa’s sack with a little bit extra money than usual.
First, remember that your customers might not be buying for themselves, so imagine who your customers might be buying for. Check your inventory and maybe re-write the product description to include people who would like this product as a gift (example: “cute blanket for your friend’s new baby”). Next, cross-promote and collaborate with other online shops. Sending an email to your customer list with recommendations for another shop as your collaborator does with his or hers will hopefully gain more customers for the both of you. It might not hurt to offer free shipping either, especially for large orders. Following some or all of these tips might help give you an even happier holiday season. For a full article on this topic, click here:: 3 Business Boosting Tips for the Upcoming Holidays
You have stocked up on your personally made soaps, jewelry, clothing, or other crafts and are ready to display them for the masses. This may seem daunting and can sometimes create anxiety for crafters, especially for the first time. However, there are some tips out there that can help give you a great, profitable experience as a vendor.
Put your creativity to good use; put up a display and a storefront in your vendor space. It’ll catch the eye more than just a splayed out table. Be approachable and smile at people who stop by at the booth. It might seem weird and uncomfortable at first, but if you approach with positivity, it’s likely other people will be positive back to you. Lastly, you might want to give in-booth demonstrations or work on a current project as you are selling your wares. This gives potential customers an idea and an appreciation of how these crafts are made. These tips should give you a good start for the next craft fair or expo. Read a full article on this topic here:: Little Known Ways to Sell More at Market
In any industry, whether it is in crafts, soap making, or otherwise, you develop marketing techniques based upon what you’ve seen and has been taught to you by your peers. While those may be great general rules of thumb, it can also limit your scope. It is hard to see other possibilities if you keep yourself inside your industry’s bubble. So what’s the solution? Talk to people who aren’t like you and aren’t in the crafts industry.
On the surface something like car sales, restaurants, or other businesses might not have anything to do with how to sell your wares. However, the differences in personality and approach might give you addition tools and sales strategy that might not have been considered. Like anything, take and try what could work, and leave the rest behind. For a full article on this topic, click here:: Seek Advice From People Who Aren’t Like You
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