You’ve shown your friends and your family that you know how to make quality and original takes on soaps. You can make a quick batch and your neighbors keep coming back for more. In fact, you’ve even opened up your own online soap shop. Now’s the chance to turn this hobby into a full-time career, but you need to take things to the next level.

When you take photos of your soap, make sure they look amazing. The pics reflect your shop, so you’ll want to invest some time in getting your soap’s picture with the best light and angle. When dealing with customers, engage in a rapport. Send a follow-up email after they make a purchase, leave a handwritten thank-you note in packages, or toss in a freebie in order to get good word-of-mouth and repeat business. Lastly, be sure that you do whatever it takes to establish your brand whether it’s with a catchy name, an emblem, or something to distinguish your work from the rest of the pack. For more marketing tips, please click here:: Top 10 Marketing Tips from Full-Time Esty Sellers