Running a successful online soap shop means trying to reach as many ideal customers as you can. Offering an email newsletter can help interested potential customers catch-up on what’s new at your shop. However, there are some newsletters that aren’t effective and just clutter the inboxes of customers. How can you improve your newsletter?

First, use an effective title/subject line in the email, something catchy or a description of one of your new products. “October Newsletter” tells me nothing. Next, be sure that your newsletter is full of content, links, and quality photos so that it is interesting to read and keeps your customer’s attention. This will pay off since even if they don’t buy anything from that newsletter, they’ll appreciate the content and look forward to the next one to peruse other items they might enjoy. A great newsletter can make all the difference. For more newsletter tips, click here:: 5 Steps to Build a Better Newsletter