All posts by Erik

Serve Soap Shop Customers Quickly!

After making the soap, selling the soap, and shipping the soap for your online soap shop, there is one more thing you have to do: customer service. Even the best soap shops have to answer customer emails and fulfill requests, but it can be very time consuming. Slow customer service can prevent buyers from coming back for more.

So what can you do to speed up customer service? You can let customers know when you’ll be able to contact them (“Your call/email will have a response within 24 hours”). You can add an FAQ to your website that can spell out return policies and answer common questions to save you the time. This can ease the size of your shop’s inbox so you can address other issues. For more tips on how to quicken your customer service, click here:: 6 Ideas to Speed Up Your Customer Service

Tips to Add Lye to Milk-Based Soap

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Milk soaps replaces all the water in a cold process recipe with milk. This can help make a soap extra smooth with a creamier lather. However, using milk in a cold process soap recipe makes it trickier to add lye.

Lye is necessary to make soap its soapiest, but when added at the wrong time with milk soap recipes can scorch the milk. This can make the milk soap smell bad. A solution to this problem is to freeze the milk ahead of time and add lye flakes slowly while stirring. This can keep the temperature low enough to prevent scorching. For a full tutorial on cold process milk soap, click here:: How to Add Lye to Milk

Start a Soap Blog to Increase Your Business

One of the steps of running a successful soap shop is taking time to engage with your customer base online. Engaging and posting articles on Facebook, Twitter, and the like are fine, but you might want to consider something more. Many soap entrepreneurs can benefit by starting and maintaining a blog.

Having a quality blog on your soap business can help potential customers and interested parties get a window into who they’re buying their soap from. You’ll be able to discuss soap and other related topics freely to encourage your customers to return again. Continued visits to read articles can easily turn into return patronage to your online soap shop. For tips on how to make an effective soap shop blog, click here:: 5 Things to Know Before Starting a Blog