After a good year of craft or soap sales, it is important to take a moment and reflect upon all that has happened in the past year. The holiday season is a time for appreciation and expressing that to those you care about. Why not show an additional appreciation to your craft customers?

As corny as it sounds, putting a personal touch helps customers remind themselves of you, reminds them of your products, and forges a connection. Writing a small note or an email thanking your customers for their business lets them know that there is a person behind the craft or soap they bought. Heck, if they subscribe to your newsletter, maybe add in a special coupon code for their next purchase as a thank you. It can only help create a bond and continued business into the New Year. For more on this topic, please click here:: The Importance of Customer Holiday Greetings