So you have what you feel is a great product and your are looking to promote it. If you really want to be successful, finding the right arena to advertise can be a challenge. There are very specific steps one must take to get your perfect audience. First of all, find a niche that is unique and sought after that you can promote and be sure this is an area that can meet your financial needs. Not everyone wants what you have, so obviously you must find that pool of people that migrate toward products like yours. There isn’t a perfect market or product, but there is something for someone so go out there and find your buyers!
- A target market isn’t just people that buy your products, they are people that you feel you know.
- You will want to choose a market that you have something in common with to start with.
- You will want to gauge what is popular then you can look to different market trends.
“A target market is a particular group of potential customers. It’s the people to whom you will market and sell your company’s products.”
Read more: https://www.modernsoapmaking.com/choose-a-profitable-target-market/
When your boyfriend comes home after a long day and wants to get busy, you already know that you make him take a shower. When Carina first thought about starting her own soap biz, she wasn’t sure how to get started. She wanted to throw money down to get started but hesitated a bit. The class opened up a short time later and she jumped on it. It was a tough journey, but she was supported through the entire thing and has launched her own business.
- She is making a new soap that is built specifically for sweaty people to ensure they get clean.
- She was able to find the information that she needed to speak directly to her target market.
- We asked her what she learned during the program and she said that a lot of information was summed really well.
“If you’re like most women, you make that stinky man hop in the shower before laying a finger on you.”
Read more: https://www.modernsoapmaking.com/how-sweat-and-sex-inspired-a-successful-soap-biz/
Creating swirled cold-process soaps can be intimidating, but with a little patience and knowledge, it’s a craft that is fully worth it. Swirling natural colors can involve many techniques, such as towers, hangers, skewers, pouring methods, and a heavy dose of creativity. You can use artificial colors, but natural colors, such as that of a carrot, tend to look better and more organic. You can achieve the colors through powders from root vegetables, activated charcoal, cocoa and coffee, and so much more.
- Before trying to swirl soap with natural colors, you should be comfortable with cold-process soap making.
- Natural soap colorants include annatto seeds, cocoa powder, spirulina, turmeric root, and more.
- The key to success is slowing down trace, so avoid water-discounted recipes and saturated fats.
“Swirling cold-process soap with natural colors is a technique that not many soap makers do.”
Read more: https://lovelygreens.com/tips-for-swirling-soap-with-natural-colors/
If you want great stock photos for your business, you might need to spend a little money, you don’t want to use a stock photo that a lot of other businesses have used. It won’t cost as much as a professional photo shoot so it will be worth the money. Also keep in mind that you aren’t doing this for yourself, you are doing it for your business. You might fall in love with an image, but that doesn’t mean it is the best one.
- The same copyright laws that protect your soapy photos from theft also protect all of those pics that pop up in Google’s image search.
- Keep records of your downloads. If someone tries to hit you up for cash, claiming you stole a photo, you want proof that you did your due diligence. A screenshot of the download page is insurance.
- Smart spending on stock photos will help you stand out from the crowd and save money over trying to DIY.
“Quality, on-brand images are a must. But, believe it or not, they don’t always have to be taken exclusively for your company. Stock photography websites can be great resources to pad your stash of marketing images.”
Read more: https://www.modernsoapmaking.com/best-stock-photo-websites/
A lot of soap recipes require you to cut the soap cake into a vertical cut, but other types of soap are better cut horizontally. When you cut into a cake of soap horizontally, it keeps a better design if that is what you are going for. There are some examples of how to make this cut, and you don’t necessarily need a special tool to do this, you could just as easily use a knife to make the cut.
- When you make soap in a loaf mold, you typically cut it vertically, into slices.
- You’ve probably heard of the mantra swirl, Taiwan swirl, circling Taiwan swirl…all of these require a stacked cut.
- I have a fancy cake cutter from Plowboyz Woodshop (I don’t see it listed at the moment). It has one long arm to slice up a cake soap. You could also use a log splitter type of cutter, or even just a
“Some designs, require a horizontal cut! I call this a stacked cut design. It is like the bars of soap are stacked on top of one another. The top of the loaf and the middle of the loaf are the surfaces of your bars.”
Read more: https://www.lovinsoap.com/2020/05/horizontal-stacked-cut-soap-how-to-cut-a-loaf-horizontally/
Neem and turmeric are very useful for skin as they have both anti ageing and anti inflammatory properties. These two oils/minerals can help with different types of skin issues such as dandruff and acne. Neem oil comes from the seed of the neem plant and is great with regards to moisturizing the skin. This soap gives you those properties that help with skin care as well as keeps your body clean. It is important to let the soap rest in a mold for at least 24 hours so it can harden.
- Neem and turmeric both have anti ageing and anti inflammatory properties and are used to treat different skin issues.
- Neem oil and turmeric are mixed in this soap recipe to protect your skin while also keeping your body clean.
- When you finish this recipe, you will need the soap to stay in its mold for at least 24 hours so it can harden.
“Neem oil, which is derived from the seeds of the plant, is rich in vitamin E and acts as a good moisturizer for the skin.”
Read more: https://onemotivatedmommy.com/neem-and-turmeric-handmade-soap-recipe/
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