Okay, so you already have an inventory of awesome soaps to sell. You have your website and online store ready to go. All you need now is customers. However, not everyone is going to go ga-ga over handcrafted soap. So how can you appeal to your target audience?
You can advertise your website at places where people who buy crafts would visit and hang out, online or in real life. Find out if your target customers communicate whether its through message boards, Facebook, Twitter, or newsletters. By getting into the mind of your ideal customer, you’ll know what moves to do as opposed to wasting time trying to appeal to everybody. Get more advice from a full article on this topic:: How to Bring Quality Targeted Traffic to Your Online Shop