Let’s say that your online craft or soap shop is doing well and word of mouth is spreading. Customers love your wares and want to send a gift to a friend or family member. However, you know that there are people in your life that are IMPOSSIBLE to shop for. That’s where gift certificates come into play.
Offering gift certificates for customers to buy at your online shop allows a great opportunity not only for a sale, but also allows the recipient to browse around your website to see all your wares rather than just receive the single gift from their friend or loved one. Just be sure that you offer an actual, tangible certificate and have methods in place to redeem balances if an item they use the certificate on is less than its worth. It’ll be a win-win for both the prospective buyer and your craft shop. For a full article on this topic, click here:: How to Offer Gift Certificates in Your Etsy Shop