You can actually choose your target market, and even though some of it does depend on what you are marketing, you will be able to tune into what some people want that other companies aren’t fulfilling for them. You can figure out what someone needs, but it is extra helpful to know what you have in common with your target audience to see what it is they need. You can also seek out a target audience that maybe no other company is including.
- You want your target market to feel comfortable, which means you need to know them well.
- The target market is the one that will produce the most revenue for your company.
- Read on for tips on how to identify and reach out to your target market.
“Many lingerie shops spend cash on brick and mortar stores. But HerRoom spends money to reach customers online instead. For instance, they offer generous shipping/return policies. In addition, they have professional fitters give product feedback. And they spotlight social proof in the form of customer reviews.”