Lots of Little Steps Equal Genius – Building a Soap Business.

Seth Godin said “there was not one single act of genius” in an interview with Tom Bilyeu  that you can find here. He was describing the act of developing a book series that was designed to get 12 year old boys interested in reading.

We had a visitor the other day to our soap workshop who was completely impressed with the systems we had set up to run our soap and bath bomb production. Looking around I said to him, these processes were mostly an  invention of necessity that had been implemented over time to address impediments to work flow. Basic problem solving. Seeing the end result of 12 years worth of work can look impressive, but the real story is the day to day grind that has made this end result.

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