Making and perfecting soaps is the primary goal for a successful online soap shop, however engaging with customers online helps keep them coming back to shop for more. Facebook, Twitter, and Instagram are great ways to interact with prospective buyers, but many customers can find out you and your character through a blog. What’s a good way to create cheap-yet-quality blog content that’ll keep them coming back?

Perhaps shoot a tutorial video on your smartphone on how to make one of your soaps so customers can get a behind the scenes look. If you are involved in a network with other crafters and soap makers, maybe interview them for your blog and offer to link their website, too. There are a number of ways to make great content that will keep customers coming back to read and to buy. For more suggestions on how to create cheap blogging content, click here:: 3 Steps to Performing Content Marketing on a Shoestring Budget