Pat Williams wrote this amazing book, Marketing Your Dreams, about the life and inspiration of Bill Veeck Before the current crop of marketing mavens there was the unlikely story of Bill Veeck. He was the managing director of three different major league baseball teams. He used his marketing ingenuity to draw attention to his product in creative and clever ways. Using his model of incongruity you may promote your own handmade products with similar success.
My favorite story is the drawing he had to give away Eskimo Pies. Instead of giving away 1000 pies to the first 1000 entrants to the park he would give away 1000 to one lucky ticket holder and watch the mayhem begin. What would they do with ice cream. They were presented their prize on the field and now had to figure out what to do with all of the boxes. Inevitably they would start giving the ice cream away before it all melted. What a memorable event for all those attending. Seth Godin might even call it remarkable. Make your soap business just as remarkable.