Marketing Your Handmade Business to Millennials

The majority of the population is made up of millennial’s and have now surpassed the baby boomer generation as far as who makes up the most of the population. A lot of Millennial’s are in their late thirties, and are also parents, so you will want to appeal to both parents and the children of those parents. A couple things to consider are gender biases, they aren’t interested in just buying pink for a girl and blue for a boy, for example.

Key Takeaways:

  • There are 80 million Millennial’s and they have recently surpassed baby boomers as the group that is the majority of the population.
  • The target audience for handmade business markets will now include Millennial’s because most either use the products or have children who do.
  • 86% of Millennial fathers get some form of parenting advice from YouTube, so it is important that you know you are speaking to men as well.

“Remove gender bias. Millennials don’t adhere to traditional gender stereotypes that apply to moms, dads, boys or girls. Avoid using colors, copy or package designs that attempt to blatantly appeal to one gender over the other.”

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