Quality images are paramount for selling soap products online. These photographs are the first thing the consumer looks at, and thus will set a mood for the rest of the product. For basic product images with white backgrounds, it’s important to use proper lighting and editing techniques to get the perfect image. For lifestyle images, it’s best to be consistent with your background and color scheme. You’ll also want to use a proper camera and photo editing software so your product can be displayed to it’s fullest potential.
- Product images with a white background require natural or studio lighting, and sometimes requires post-production touch ups.
- Lifestyle product images should have consistent backgrounds as consumers trust brands that are consistent.
- Photoshop is a great program to edit photos, but free editing programs, like Gimp, are also popular.
“Your images can shape a customer’s first impression and inspire them to keep shopping and eventually purchase.”