Looking for your next best-selling soap? Want an up-and-coming “hot seller”? Looking for some fresh new ideas? We’re letting you in on a few of our secrets!
Customers who are looking for a handmade soap want a natural soap alternative to the chemicals that are typically found in store-bought soap. For that reason, natural and uncomplicated continues to be a strong trend with our customers. Beyond our unscented soap, which continues to be popular, we have several others that fit the natural and uncomplicated bill. Another top priority for our customers is self-care and they are keeping that in mind when they are choosing scents and products. In terms of scents specifically, we are also seeing a large upswing in requests for unisex soap. This is a hot trend that is expected to be around for a while. Finally, those in the know are predicting an upcoming trend in the category of vintage, nostalgic, or yesteryear. Here’s what we’re seeing.
Natural and uncomplicated, or simple soaps include florals which connect us back to earth. Think of your grandmother’s garden and how connected she was with the simplicity of life and the beauty of her garden. Tried and true florals that remain popular with our customers are Lavender, Honeysuckle, Moonlight & Roses, and Plumeria. A trending floral soap scent to add to your shop this year is Sandalwood Verbena which offers a little bit of earthiness along with floral for a natural combination.
Soaking in a tub has long been a favorite way to add a little self-care in your life. Soaps used in self-care rituals generally contain deep, rich earthy fragrances as well as soothing fragrances. A perfect combination of earthy and soothing is our Lavender Patchouli. This scent continues to be a customer favorite and for good reason, we’ve added hints of sweet florals and exotic fruits to this one. Other tried and true customer favorites are our Dead Sea Mud Scrub, Oatmeal, Milk & Honey, and Cherry Almond. Trending soaps that fall into this category are Eucalyptus Aloe and Blue Sea from our Goat’s Milk line of soaps.
Shoppers want to have the choice to be less traditional with the scent selections. Soap scents that appeal across-the-board to all folks are a strong trend as well. Some of our tried and true fluid unisex scents that are very popular with our customer base are Black Soap, Gobi Gold, Mountain Air, Cool Water and Kashmir. Trending unisex soaps that are taking off are Charcoal Aloe and Cedarwood Tea Tree. Add some of these hot sellers to the line of soaps you carry. Unisex is a must have category especially for the upcoming year!
Think of yesteryear. There is a sort of timeless quality to the vintage pieces that we’re drawn to. Vintage pieces are familiar as something that once was yet elegant enough to still enjoy today. Sometimes they invoke a type of nostalgia and can bring a type of retro fun to our lives. Our Sweet Pea, Egyptian Musk, and Bondi Breeze scents all promote an elegant vintage combination while our Pink Lemonade brings more of a nostalgic feel. A trending soap that falls into the vintage category is Far Out, which is a strong, deep and elegant fragrance. Do not miss this one!
Not only are we starting a new year, we’re starting a new decade, so let’s get this thing kicked off right! We have over 200 scents to choose from and there’s sure to be something for everyone but if you’re looking for that next big seller, take a page out of our book. Our best market research comes from our very own customers. This is because we know that they will only reorder what’s already selling in their own shops. To get a list of our top 20 best sellers contact us today and we’ll take the guesswork out of it for you!