The busiest season in retail has begun and this is the perfect opportunity to market your soaps, your handmade clothing, art, and other crafts for the holiday rush. Making small changes to your usual selling strategy might help fill Santa’s sack with a little bit extra money than usual.
First, remember that your customers might not be buying for themselves, so imagine who your customers might be buying for. Check your inventory and maybe re-write the product description to include people who would like this product as a gift (example: “cute blanket for your friend’s new baby”). Next, cross-promote and collaborate with other online shops. Sending an email to your customer list with recommendations for another shop as your collaborator does with his or hers will hopefully gain more customers for the both of you. It might not hurt to offer free shipping either, especially for large orders. Following some or all of these tips might help give you an even happier holiday season. For a full article on this topic, click here:: 3 Business Boosting Tips for the Upcoming Holidays