Let’s say you have a wonderful soap or craft product and sales aren’t what they should be. The people who have used the product love it so what’s the product. The issue could be that your craft’s name is too fancy or ambiguous.

Clever puns or catchy names serve big companies well, but that’s because they have an established name and brand. “Dark Midnight Soap” might sound good, but ask yourself “What does it tell me?” I don’t know what’s in “Dark Midnight Soap.” Is it meant to wash my body, my hands, or my dishes? What does it smell like? So if your soap isn’t selling, try altering its name to something clearer. It might create a major difference in sales. For more about clearer titles, click here:: Clear, Not Clever Titling