Handmade soap and the new natural standards. I got an interesting email the other day from Jack Corley of Trilogy fragrances explaining the new sel that is going to be used to signify the standardization of natural aspects of the bath and body industry. Natural Products Association is the organization and it will offer a logo that says the products of your company are certified by them which allows you place their logo on your website. A brief explanation can be found at their website naturalproductsassoc.org. Here you will find a beginning explanation of what is expected from the members in order to say that their products are natural. The site and standards are not complete yet and we will be keeping an eye out for the result of this project.
What exactly is natural. Most consumers would not consider petroleum based products to be natural. We here at the soap never used petroleum products in our handmade soap. Others would argue that that because it comes out of the ground it is as natural as any other earth product. This is the reason behind setting standards like those of the Natural Product association.
If we can't agree on what is natural we may be able to agree on a standard that helps consumers make an informed decision. There might be some resistance to this natural products certification in the beginning, but it can only help sales in the long run. My personal favorite aspect about this program is that it is being undertaken by the industry itself and not by government regulators that could really hurt small operations and newcomers to our industry. If you find any new information about the trend to certify natural bath and body products please forward the information here to our webmaster so we can share it with our readers. Thanks for your interest..
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