If you intend on selling your soaps in the marketplace, your location can make a huge difference. Depending on the type of customer your soap caters to, you may have to travel to fancier parts of town or a different city altogether. If your soap is more rustic, you may want to sell it at country fairs. For more on locations, please click here:: Location Location Location!
While there are many who try to live off of their online soap business and struggle, there are many different paths toward success. If you are first starting out, you might want to know what has worked for the people who are living the dream you seek. A number of successful soap sellers started out just like you and have some wisdom to share.
Rachel from “The Daily Scrub” recommends that all soap businesses register, get insurance, and get appropriate licenses in order to prevent potential hassle later on. Jill at Calise Soapworks wants newbies to celebrate even the smallest successes and to learn from failures without beating themselves up. For more words of advice from soap success stories, please click here:: Top Soapy Business Advice of 2014
Using some pink Brazilian clay, primrose extract, and rose petals, you can make a wonderful hand-milled soap at home. This soap is perfect for soap crafters that want to make a great soap without having to work with lye. This makes a great decorative soap to attract the eyes of soap shop customers. Get the full recipe here:: Pink Clay and Primrose Hand-Milled Soap
With some emulsifying wax, shea butter, cocoa butter, and rosehip oil, you can make an effective anti-aging night cream that can treat your skin. The skin treatment helps fill out wrinkles and gives skin a youthful look. Get the full recipe to make some for you and your soap shop customers here:: Anti-Aging NIght Cream Recipe
Running a successful online soap shop means trying to reach as many ideal customers as you can. Offering an email newsletter can help interested potential customers catch-up on what’s new at your shop. However, there are some newsletters that aren’t effective and just clutter the inboxes of customers. How can you improve your newsletter?
First, use an effective title/subject line in the email, something catchy or a description of one of your new products. “October Newsletter” tells me nothing. Next, be sure that your newsletter is full of content, links, and quality photos so that it is interesting to read and keeps your customer’s attention. This will pay off since even if they don’t buy anything from that newsletter, they’ll appreciate the content and look forward to the next one to peruse other items they might enjoy. A great newsletter can make all the difference. For more newsletter tips, click here:: 5 Steps to Build a Better Newsletter
Sea Clay Swirl cold process soap is great for treating the skin of both men and women with a slight floral scent. Using shea butter, lavender oil, and sea clay, you can make this fine soap at home for yourself or your soap shop customers. Get the full recipe here:: Sea Clay Swirl Cold Process
With some sea salt and rose water, you can make a homemade spray that won’t dry out your hair and will give it a lovely rosy scent. This can make a great gift for your craft shop customers to buy or as an accent to your morning hair routine. Get the full recipe here:: Rose Scented DIY Sea Salt Spray for Hair
When you’re running an online soap or craft shop, there’s more office work than you think. You’ll want to have photos of your products and a bio on-hand in case the local paper wants to run a story about your business. You’ll want to keep email addresses of certain customers or consignment shops in order to keep track of orders. There will be soap recipes you’ll have to reference since there are too many to commit to memory. All of these things can be easily lost with a click of a mouse. So what can you do?
Put safeguards in place. Store your recipes and non-private information onto a cloud service like Dropbox. Keep copies of your emails on a separate hard drive, clearly labeled. Lastly, you can also “go analog” and have printed or handwritten copies of recipes or a list of emails/contact info. Keeping everything in place with back-ups can help when hiccups occur. For more on craft shop data organization, click here:: 4 Systems You Should Have in Place to Ensure You Never Lose a File or Email Again
A great gift for this upcoming Valentines Day is a sweet jar of honey infused with the scent of roses. Using dried rose petals, you can mix them in with honey in order to add a new flavor to sweet honey. It makes a great gift for your sweetie or for other special occasions. Get the full tutorial here:: DIY Rose Petal Infused Honey
You can get a rustic clean scent by washing with marbled clay soap. Using a hot process, you can make this soap at home using avocado butter, dark red Brazilian clay, and marigold petals. This makes a great gift for outdoorsy craft shop customers. Get the full recipe here:: Marbled Clay Hot Process Soap