When you’re running your online soap shop, it is important to get the word out using as many marketing outlets as you can find. The more people see you, the more people can see your soap. Facebook, Twitter, and other social media are must-haves, but is an email newsletter be a viable option for you?

Well, it depends. If you have valuable content to communicate with your customers along with great photos, you might want to consider a regular, weekly-to-monthly newsletter. However, if you don’t have much to say or don’t have time to commit to writing a unique newsletter, you may want to pass on it. Besides, there is a chance that your ideal customer might not even want a newsletter anyway. For more on newsletters, please click here::Is a Newsletter Right for You?