With all the different craft and soap businesses online, it can be difficult to find your specialty and individuality. Finding and tapping into your devoted niche market is an ongoing learning process. However, there are some ways you can uncover what your niche.

Ask yourself why you started your soap business and ask yourself what makes you stand out from the rest. Your passion and reasons can show customers where you are coming from and what drives you. The unique aspects of your soap shop (examples: focus on floral scents, organic ingredients, or a specific unique recipe) can also define your shop towards your ideal customer. Focusing on this over time can help expose your niche while developing other aspects of your shop. For more on finding a niche, click here:: What is a Niche and How Do I Find Mine?