We have been recommending to all of our soap re-sellers to give away soap samples for years now. I was reading an article about a baker/businessman from France who wanted to expand his cookie business into the US. One of his strategies was to give away over one million cookies as samples on the streets of NYC to create a buzz about his products. The launch was a huge success.
This got me thinking, how large an item would you give away to get free publicity for your cause or business endeavor. I Googled the specific term “free car” in quotes and got back over one million results. The idea of giving away valuable products to grow your business is a powerful part of any marketing strategy. Especially for an item like soap, where a tactile, visceral response can garner your business an immediate and then repeat customer.