You have some traffic on your soap shop and have made some sales, but they seem sporadic. There are some items that sell really well, while others don’t seem to move. This could be because your soap business needs more focus and cohesion.

Take a look at your inventory. What style or mood are you going for? Gorgeous beauty? Natural, organic soap? Rustic scents? You might be trying to aim for too many demographics. Pick the style that fits you and your ideal customer, the rest should fall into place. For more on craft/soap shop cohesion, click here:: How to Create a Cohesive Shop