Have you ever gone into a specialty store and wonder, “Why do they sell that?” For example, years ago Sharper Image, a store best known for top of the line electronics, sold Trump Steaks at their stores. An electronics store sold meat. Doesn’t make sense does it? That’s why Sharper Image stopped selling steaks.

The point is this: don’t sell steak when you sell soap. There are too many craft shops that lose focus and try to sell things that won’t appeal to the customers you bring in. So take a look at your inventory and honestly ask yourself if one customer would feasibly be interested in buying at least one of everything you sell. If your ideal customer you are trying to win over won’t consider it, toss it from your inventory. For more details and tips on how keep your craft shop’s focus, click here:: How to Create a Cohesive Shop