Even though it is important to use social media and other methods to market your online soap shop, nothing spreads better than the word of mouth. Having a person promote your soap shop can help increase your web traffic thanks to their referral. However, should you pay that person?

Well, it depends on the dynamic. If the person is a customer that is talking up your wares, you shouldn’t feel the need to pay them since they’re just offering their opinions to friends. With that said, it might be worth your while to pay for referrals to other online shops that have a similar customer base that you have in order to increase your sales. Although, if you have previous customer that has been shooting over numerous additional customers to your site, a thank-you gift of free soap might be in order. For more on referrals, click here:: Should you pay for referrals?